Your sign on the front of your business is usually the first point of contact between you and your potential customers. It signals to the rest of your community what you're all about and should be a point of pride.

Unfortunately, too many businesses have signs that are in various states of decay, leaving passers-by to think that the business owner doesn't care about their appearance. The choice to repair or replace that sign can be a big one; here are a few questions to ask yourself before settling on business sign repair or replace.

Do I Need an Upgrade?

Many businesses bought signs that were appropriate for their time period. They may be static, painted signs that advertise their business. In that case, you may consider a newer sign that has LED lights. Many signs also have features where you can make announcements about your business, promote deals, or advertise certain changes to your policy (such as Covid-19 shutdowns). Regardless, if it's been a few decades since you've changed your sign, it may be time for an upgrade. Talk to a company that specializes in sign installation to determine which options are right for you.

How Much Will the Repair Cost?

The last thing you want to do as a business owner is to constantly be shelling out money to repair your business signs. A touchup on paint here, a new bracket there — it can all add up very quickly. A good rule of thumb when it comes to new sign installation is that if the business sign repair cost is going to be more than half of what a new sign would be, it's a good idea to replace it entirely. Not only will you have peace of mind from having a new sign that you won't have to worry about, but you'll also most likely have a warranty that accompanies it and protects it from future damages.

Has Your Branding Changed?

Branding is to business what a cover is to a book. It tells everything about who you are and what you're about. Unfortunately, when some people change their branding, the last thing they think about is whether or not they need to change their sign out front. Updating your sign to reflect a new branding or to simply give a cleaner and more updated look is a great move to attract new customers and let the world know that you're constantly working on your business.

To learn more, contact a company near you to hear about your options.