When you're looking for wholesale banner materials to meet the advertising needs of your business, you will have no shortage of options to choose from. A 2021 Harris Poll found that 83 percent of highway drivers notice out-of-home advertising such as billboards and banners, so there's certainly still something to be said for real-world advertising.

Before you can decide on the best banner material for your specific application, you need to understand the different styles of banners that are available. Here is an introduction to five popular advertising banner designs to help you expand your in-person marketing strategy.

1. Retractable Banners

Retractable banners are also commonly known as pull-up or roll-up banners. These banners are typically made of vinyl or canvas media attached to a retractable stand. With a quick tug on a tab or the banner itself, you can collapse the banner and stand for easy transport and storage. Retractable banners use double-sided printing to maximize the effective space available for your advertising.

Retractable banners are convenient, but they also have size limitations that you must consider. Most retractable banners stand around eye level and cannot be more than a few feet wide to allow for practical use. However, this compact size makes them a great choice for indoor exhibitions and displays where space is at a premium. 

2. Pole Banners

Pole banners are the attractive signage you often see on light posts and utility poles near busy boulevards. Pole banners are a great way to invite passers-by to outdoor festivals, parades, and similar events. Alternatively, you can use pole banners around your storefront as permanent decorations or to celebrate ongoing specials. Many people see pole banners as a non-intrusive advertising option that still brings a unique flavor.

There are a few different hanging methods available for pole banners. Some suppliers sell two-arm bracket kits that can easily be paired with wholesale banner materials. Cable-hung pole banners are an alternative design that hang from a cable stretched between two poles. These kits make it possible to design your own pole banners of virtually any size.

3. Feather Banners

Feather banners are similar to pole banners in that they are meant to draw interest from the roadside. Instead of attaching to an existing post, however, feather banners include a metal post that can be attached to a base or driven into the ground. Feather banners are made of lightweight aluminum, and their name reflects both their portability and their oblong, feather-like shape.

4. Hanging Banners

Business owners who need banners exclusively for indoor use may be interested in hanging banners. Hanging banners use a cable mounting kit attached to a hook or bracket to hang from the ceiling with no additional supports needed. Hanging banners are usually round and printed on the outside edge so that your graphics are visible from every vantage point in the room.

5. Backlit Banners

Lighting is one of the most effective advertising tools because it naturally draws the eye. Backlit banners give business owners a premium option for indoor advertising that must be seen by every visitor. The glass and metal framing of backlit banners creates an elegant look that is unmatched by other banner styles.

You can insert any printed wholesale banner media between the glass panes of your display to give it new depth and character. RGB lighting and timed lighting effects are add-on features to look for that can bring even more customer engagement to your backlit banners.

Custom banners and wholesale banner materials are some of your most versatile options for communicating with potential customers. Choose your banner designs carefully so you can build an effective and memorable in-person marketing campaign for your business.

Contact a media material supplier to ask about how to buy banner materials wholesale.